Agenda
12:00 - 2:00 PM
Attentive University IRL
12:00 - 12:30 PM
Arrival and Check-in
Check-in, mingle, meet our team and partners, and grab the best seat.
12:30 - 12:55 PM
The Crawl-Walk-Run Approach to Optimizing Your SMS Program
You want to get the most out of your marketing budget, but you don’t have the bandwidth to figure out what’s actually critical to your SMS success. Learn which easy-to-implement strategies you can put in place in an afternoon that’ll boost engagement and ROI for months to come, whether you’re just getting started or you’re already an SMS pro.
12:55 - 1:15 PM
3 Ways to Connect Your SMS and Email Marketing Programs
Orchestration doesn’t need to be a big, hairy challenge. Whether you’re using Attentive for both your email and SMS program or integrating with your ESP, you can connect a few key dots to get the most out of each of each channel, from collecting and identifying subscribers to building multi-channel touchpoints.
1:15 - 2:00 PM
Peer Roundtables
Break out into small groups to brainstorm new ideas to take your SMS and email programs to the next level.
2:00 - 5:00 PM
Thread World Tour
2:00 - 2:30 PM
Break and Check-in
2:30 - 3:25 PM
Introducing the Attentive AI Marketing Platform
In the era of the distracted, mobile consumer, discover how Attentive is helping brands cut through the noise with hyper-personalized SMS and email. In this product keynote you'll hear Attentive leaders go deep on our latest SMS, email, and AI innovations that help you deliver 1:1 messages that truly resonate with your audience. We’ll also share inspiring stories and actionable insights from customers who’ve used the Attentive AI Marketing Platform to engage their customers across the buying lifecycle.
3:25 - 3:45 PM
How Boston Proper Achieved a 507x ROI With Multichannel Journeys Across Email and SMS
Learn how the clothing company stitches Attentive’s Email, SMS, and AI tools together to increase engagement and revenue.
3:45 - 4:15 PM
Break and Networking
4:15 - 4:35 PM
A conversation with Bazaarvoice
More information coming soon.
4:35 - 5:00 PM
The Future of AI in Marketing with Marketing Brew
More information coming soon.
5:00 - 6:30 PM
Happy Hour